Tourism attractions are one of the most important elements of tourism planning and development in each region, so that the advancement of tourism and its dependent industries depends on attraction. Therefore, the study and evaluation of tourism attractions is essential for effective management of tourism ...
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Tourism attractions are one of the most important elements of tourism planning and development in each region, so that the advancement of tourism and its dependent industries depends on attraction. Therefore, the study and evaluation of tourism attractions is essential for effective management of tourism industry in each region. Due to the importance of the subject, some of the most important historical attractions in the city of Birjand were evaluated by the importance - performance matrix. The survey is an applied research in terms of its purpose and it is a descriptive-analytical type in terms of its nature and method. The data gathering tool was a five-dimensional questionnaire. Population of the research is Tourists that visiting Birjand, among which 106 tourists were studied. Based on the results of tourists' points of view, among the 13 historical resource studied in Birjand, the attractions of “Hosseinye Nawab”, “Araste House, Masoumiyeh Mansion” and “Rahim Abad Mansion” respectively ranked From 1 to 3, and for the sake of performance, the three attractions of the " Araste House", "Shaukatabad Mansion", and "Hosseinye Navab" have created the most satisfaction of the tourists. The results of the importance -performance analysis showed that attraction such as "Rahim Abad Mansion", "Old Post", "Shoktiyeh School" and "Masoumiyeh Mansion" due to its high importance and poor performance should be given priority in the planning of tourism development And trusted government agencies must prioritize strategic and operational priorities in budgeting and allocating resources for these attractions. But about the attractions such as “Akbarieh Mansion”, the “Sharif's House”, the “Charderakht Mosque”, the “Kolah Farangi Citadel”, the “Baharestan Citadel” and the “Castle of Birjand”, whose importance is low, the best strategy recommended for decision makers is informing and advertising tourism attractions to introduce them for tourists and other peoples.
