Rural Planning
hossein karimzade; Abolfazl Ghanbari; Samira Hashemi Amin
Abstract
This research has been done with practical purpose and descriptive-analytical survey method. Research data were collected by field method through questionnaire and also by archival method by referring to related documents, books and articles.The statistical population of the study includes tourists who ...
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This research has been done with practical purpose and descriptive-analytical survey method. Research data were collected by field method through questionnaire and also by archival method by referring to related documents, books and articles.The statistical population of the study includes tourists who have traveled to the target villages of tourism and nomadic areas with creative tourism potential in Arasbaran region during the summer of 1398 and 1399. To determine the sample size, Cochran's sampling formula for indeterminate communities was used.According to the obtained values, the appropriate sample size for conducting research is 384 tourists. Content validity was used to assess validity. By measuring the reliability of the questionnaire with Cronbach's alpha of 0.987, its reliability was confirmed at a high level. To measure quantitative and qualitative variables, three methods have been used: 1. Friedman test has been used to compare the means of the statistical population related to creative tourism with SPSS software. 2. For multivariate analysis of creative tourists' sense of pleasure, statistical techniques of factor analysis by using Amos Graphic 22 software have been used to determine the structural relationships between variables in the conceptual model. 3. To analyze the data related to the factors affecting the future behavior of rural and nomadic tourists, the method of minimum squares with the help of PLS software version 3 and ArcGIS software has been used to prepare the map.The results of the present study show that among the dimensions of creative rural tourism, the interaction with an average rank of 3.70 has the greatest impact on creative rural tourism. In addition, the physical and environmental dimension of pleasure with a coefficient of 1.01 has the highest coefficient among the dimensions of pleasure. The effect of factors affecting the future behavior of tourists has shown a significant relationship between research variables
Geotourism
Parya Tofighi Sardroudi Asl; Fariba Karami; Abolfazl Ghanbari
Abstract
The development of tourism-related apps and websites, the founding of startups in the information technology and tourism industries, the virtual tourism system in cities, and the use of smart tools have all gained prominence in recent years. Therefore, the purpose of this study is to investigate the ...
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The development of tourism-related apps and websites, the founding of startups in the information technology and tourism industries, the virtual tourism system in cities, and the use of smart tools have all gained prominence in recent years. Therefore, the purpose of this study is to investigate the role of using smart phones in tourism in the formation of destination images and travel experiences from the perspective of citizens of Tabriz metropolis. The statistical population is the citizens of Tabriz who use smart phones, and the sample size according to Cochran's formula for the unknown statistical population is 384 people. For data analysis, structural equation and path analysis methods have been implemented with Smart PLS software. The results showed that the use of smart phones in travel has a positive effect on the travel experience of citizens of Tabriz metropolis; the use of smart phones in travel has a positive effect on the destination image of the citizens of Tabriz metropolis; and the use of smart phones in travel with the mediating role of travel experience has a positive effect on the destination image of the citizens of Tabriz metropolis. The results of the present study are useful for managers and policymakers who intend to attract tourists to tourism destinations in the age of information and communication technology using smart phones, continue the life of tourism destinations in the field of global competition, and provide tourist areas.
