Document Type : Research Paper
Authors
1 Assistant Professor of Tourism Research Center , Department of Geography and Urban planning, Najafabad Branch Islamic Azad University Najafabad Branch Iran.
2 PhD . Department of Geography,Najafabad Branch , Islamic Azad University, Najafabad , Iran
3 PhD Candidate in Geography and Urban Planning, Khwarazmi University, Tehran, Iran.
Abstract
As a fundamental element in man-made environments, especially in urban spaces, urban visual appearance significantly impacts psychological and social functions. This research aims to explain the role of the visual image in the behavior of District 8 of Isfahan City citizens with an approach in terms of developmental-applicative goal and descriptive-analytical research methodology based on library and field studies. The statistical population is all people over 15 years of age living in this area (239,756 people), which was analyzed using Cochran's formula of 204 samples. A researcher-made questionnaire was used to collect information. To achieve the goal indicators (lighting, color, readability, skyline, smell and sound, orientation, urban furniture, social security, sense of place, vitality, mental image, spatial attitude, and social participation) using the theoretical foundations of extraction became. For data analysis, one-sample T-tests, multiple regression, and the structural equation model were used for path analysis. The findings from the results of the investigation of the effect of visual appearance on the behavior of citizens showed; The readability index is the first and the orientation index is the second. Finally, the results show that the visual appearance of the city in the urban context of the 8th district of Isfahan has a significant effect on the behavior of the citizens of this region according to all dimensions, components, and indicators, and according to the intermingling of the components and indicators of the concept of appearance. Visually, its role in various aspects of citizens' behavior and the emergence of moral and humanitarian crises is undeniable.
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