Document Type : Research Paper
Authors
1 -
2 FUM
Abstract
Objective: Rural tourism entrepreneurship is considered a strategic approach to the transition to a sustainable community, and the desire for rural tourism entrepreneurship is reflected via each rural's unique features and abilities. This paper aims to determine the essential aspects of rural tourism entrepreneurship based on strategic advantages in connection with tourist villages of Ardabil province.
Methods: In this research, 15 tourism villages of Ardabil province, selected by the Organization of Cultural Heritage, Handicrafts, and Tourism, are the study areas. Random sampling has been used to select households in the tourism villages. In this sampling, people in the community are given an equal chance to be selected in the sample. The required data were collected through a questionnaire survey. The statistical analysis was performed using the SPSS and Structural Equation Modeling (SEM) designed with Lisrel software.
Results: The results indicate that, the variable "acceptance of new ideas and values" in the "flexibility" index, the variable "access to amenities (water, electricity, gas...)" in the index of "energy" and the variable "ability to transfer one's expertise and skills to others such as children, friends or acquaintances" in the index of "expertise and skill" have the first to third ranks according to the respondents. Finally, this study provides new ways to launch rural entrepreneurship related to tourism based on strategic advantages.
Conclusions: in this study all dimensions (economic, social, cultural, physical, Individual, and environmental) of strategic advantages are significant.
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