Document Type : Research Paper
Authors
1 Department of Urban Planning, Faculty of Planning and Environmental Sciences, University of Tabriz, Tabriz, Iran
2 The University of Tabriz , Tabriz. Iran
Abstract
in recent years , competitiveness is considered as an effective economic concept on sustainable development of tourism industry .perhaps until a few years ago , only a service such as clean rooms , transport service and appropriate food would satisfy the customers of hotels ; but at the moment the hotel passengers will evaluate the entire service of receiving services from entering residential places to the leaving stage and compare their expectations with the quality of the offered services and make the assessment the basis for future reference .one of the most important features of residential services is to create a sense of comfort and comfort to customers through a high - quality relationship and paying attention to providing mental and physical needs of passengers .the present research is descriptive - analytical and applied in terms of purpose .according to the studied indices , for gathering data , library research method and then میدانی ( questionnaire method - likert spectrum ) were used from tourists of residential centers in tabriz .to analyze the collected data using spss software and one sample t - test ( t - test ) was used to evaluate the competitiveness indices of tabriz city .multivariate regression analysis and analysis of variance ( anova ) were used to investigate and study the relationship between the indicators of tourism development in tabriz and total quality management and to determine the effect of each of the variables of total quality management on tourism competitiveness in tabriz .also , to investigate the relationship between variables in the period of june and october to 2023 , its correlation was also studied , which was positive and the results showed that by applying total quality management , the size of tourism competitiveness indices increase over time in tabriz residential centers .
Keywords
Main Subjects
)