Document Type : Research Paper
Authors
1 Tabriz university
2 The University of Tabriz , Tabriz. Iran
3 Geography and Urban Planning, Faculty of Planning and Environmental Sciences, Tabriz University, Tabriz, Iran
Abstract
The tourism industry as a new industry, especially in recent years, has had a profound impact on the economic, social and cultural situation of most countries in the world. Studies on the effects of tourism in the 1960s focused on the positive effects of tourism and on its negative effects in the 1970s, and in the 1980s, they turned to a more balanced and systematic approach. From the cultural and social aspect, tourism will cause cultural interaction with the outside world, the internationalization of local culture, the improvement of educational and health systems, but with all its beneficial effects in the socio-cultural field, it has also had destructive effects. Tourism as a socio-economic phenomenon has many effects for the host and guest, social cultural effects are one of the most important. Since tourism is a two-sided coin including guest and host, it is not possible to develop tourism without examining and studying their mutual interaction patterns. The present research has been carried out in line with this necessity. The current research method is applied in terms of purpose and descriptive-analytical in terms of method. The most important primary data collection tool required for research is interviewing and questioning, and questionnaires were designed based on research objectives, finding answers to questions and testing research hypotheses, and were distributed and questioning among the citizens of Tabriz as the host community. To analyze and evaluate the data, statistical methods and models such as Krumbach's alpha, Klumgrove-Smirnov and Student's t tests were used. The results of the research show that due to several reasons, including the lack of public education, the host community does not have adequate and necessary information about the direct and indirect positive effects of urban tourism development, including the economic and social cultural excellence of the host and the guest.
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