Document Type : Research Paper
Authors
Department of Agricultural Economics, Faculty of Agriculture, University of Tabriz, Tabriz, Iran.
Abstract
Own- ebn- Ali resort is the largest mountain resort in the country, with an average of one million visitors a year. Due to the natural limitations of the region, the increasing pressure of tourists leads to the destruction of natural values and thus the destruction of tourism capabilities in the region, which is one of the reasons for paying attention to the sustainability of tourism in this region. The aim of this study is to evaluate the tourism sustainability of Own- ebn- Ali area of Tabriz.in This study the Social, economic and environmental dimensions were considered as decision criteria for sustainability assessment and indicators were considered for each of these dimensions. The weighted value of dimensions and indices was calculated by Analytic Hierarchy Process (AHP).Results revealed that the environmental dimension with a weight of 0.520 has the most and the social dimension with a weight of 0.220 have the least impact on tourism sustainability. In the economic dimension, the indicators of "employment rate" and "existence of online communications in the region", and in the social dimension, indicators of "tourist satisfaction with the security of the region" and "health services status" were the most important criteria, respectively. Moreover, the indicators of "water quality" and "environmental health" had the greatest impact on the sustainability of tourism in the environmental dimension, respectively. According to the results, in order to achieve higher levels of tourism sustainability, the necessary policies should be adopted to increase the indicators affecting sustainability, the most important of which is to emphasize the natural face of Own- ebn- Ali region and reduce construction operations in that region.
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