Document Type : Research Paper
Authors
1 The University of Tabriz
2 Department of Urban Planning, Faculty of Planning and Environmental Sciences, University of Tabriz, Tabriz, Iran
3 university of tabriz
Abstract
The purpose of this research was to examine the challenges of urban tourism development and planning in Tabriz metropolis, emphasizing the destination personality and branding of Tabriz metropolis and providing strategies for improving destination image management.
This research is applied and practical in terms of purpose and descriptive-survey in terms of nature and method. The statistical population of the research was tourists entering Tabriz metropolis in 1403 and the statistical sample size of the research was estimated to be 200 people using Cochran's formula.
The findings of the research showed that except for urban traffic and proper access to sanitary services in most parts of Tabriz city, Tabriz city has the capacity for tourism in most of the mentioned cases and these capacities can be used in order to make Tabriz a popular tourist destination.. It covers the world and the existence of rich literature. Also, the results showed that from the point of view of the people studied, the challenges of geographical location far from Tabriz (lack of central location) and lack of proximity to other cities and central provinces of Iran with an average of 3.65, seasonality of travel to Tabriz with an average of 4 and challenges of communication with the community The host (citizens of Tabriz) with an average of 3.25, among the basic and important challenges of tourism development and not forming the personality of the destination, Tabriz is prominent.
Based on the findings of the research, Tabriz city has good tourism capacities and can be introduced as a prominent tourist destination. However, challenges such as geographical location far from the center, seasonality of travel to Tabriz and communication with the host community have been identified as the main obstacles to tourism development and the formation of the personality of Tabriz destination
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