Document Type : Research Paper
Authors
1 Department of Geography, University of Payam Noor, Tehran
2 Geographical Sciences and Remote Sensing Tarbiat Modarres University, Tehran
3 Department of Geography Ferdowsi University of Mashhad
Abstract
In recent decade, tourism especially in rural area has important role in
economic diversification and natural and historical- cultural heritage
preservation. The available historical- cultural heritage importance in
rural area as a civilization heritage has a special situation and it causes
to attract many of tourists to these kind of potential destination. So,
take advantages of these potential destination needs to design
appropriate strategies and specific areas of the tourism planners and
managers. Therefore, this study has aimed to develop strategy for the
sustainable development of rural tourism and in this case study tried to
answer the fundamental question that what is the appropriate strategy
for sustainable tourism development in rural area where has historical
-cultural potential? Accordingly, the present study by using of
descriptive- analytic and survey methodology and SWOT technique,
QSPM assessment matrix, has presented the appropriate strategies in
three dimensions of rural community as participators, tourists and
administrators in seven historical-cultural rural area. For data
analyzing and presenting appropriate and comprehensive strategy for
rural tourism development, had been use of SWOC analytic method.
According to the obtained results from the sample communities, the
defensive strategy had been selected as a central strategy for rural
tourism development in case study of rural area.
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