Document Type : Research Paper

Authors

1 Assistant Professor

2 MSC

Abstract

The purpose of this study was to investigate the effect of historical and individual nostalgia on the motive of travel and its effect on travel intention. The method of this research is descriptive survey. The research questionnaire was extracted after reviewing the literature and its validity was confirmed by experts. Statistical population of the city was Tehran. Due to the indeterminacy of society, a preliminary study was conducted by distributing a questionnaire among 20 tourists. The sample size was calculated by estimating the sample variance at 95% confidence level (100 people). The distribution questionnaire Of these, 100 responded. The data were analyzed using PLS22 software. The results show that individual nostalgia has no effect on the motivations of traveling to Tehran, but the historical nostalgia affects this motivation. Also, the results showed that the motivation of the trip had a significant impact on the intention to travel Tehran hasn to travel Tehran has

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Main Subjects

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