Explaining the role of the visual image on the behavior of citizens (a case study of the 8th district of Isfahan)

Document Type : Research Paper

Authors

1 Assistant Professor of Tourism Research Center , Department of Geography and Urban planning, Najafabad Branch Islamic Azad University Najafabad Branch Iran.

2 PhD . Department of Geography,Najafabad Branch , Islamic Azad University, Najafabad , Iran

3 PhD Candidate in Geography and Urban Planning, Khwarazmi University, Tehran, Iran.

Abstract

As a fundamental element in man-made environments, especially in urban spaces, urban visual appearance significantly impacts psychological and social functions. This research aims to explain the role of the visual image in the behavior of District 8 of Isfahan City citizens with an approach in terms of developmental-applicative goal and descriptive-analytical research methodology based on library and field studies. The statistical population is all people over 15 years of age living in this area (239,756 people), which was analyzed using Cochran's formula of 204 samples. A researcher-made questionnaire was used to collect information. To achieve the goal indicators (lighting, color, readability, skyline, smell and sound, orientation, urban furniture, social security, sense of place, vitality, mental image, spatial attitude, and social participation) using the theoretical foundations of extraction became. For data analysis, one-sample T-tests, multiple regression, and the structural equation model were used for path analysis. The findings from the results of the investigation of the effect of visual appearance on the behavior of citizens showed; The readability index is the first and the orientation index is the second. Finally, the results show that the visual appearance of the city in the urban context of the 8th district of Isfahan has a significant effect on the behavior of the citizens of this region according to all dimensions, components, and indicators, and according to the intermingling of the components and indicators of the concept of appearance. Visually, its role in various aspects of citizens' behavior and the emergence of moral and humanitarian crises is undeniable.

Highlights

The results of the step-by-step regression analysis show that the most important index affecting the citizens' behavior variable is the readability component, which alone explains 10% of the variance of the dependent variable. Also, the results of the investigation of the current status of the indicators of the visual image and the behavior of the citizens using a one-sample T-test showed; Visual appearance as an independent variable is in a low position with an average of 2.68 compared to the base average (3). In the explanation of the research model through structural equations (Smart PLS), according to the path coefficient of 0.286, the visual image affects the dependent variable of the research (behavior of citizens). which shows the positive relationship between the internal or external variable and the main variable of the research.

 

Conclusion

As a fundamental element in man-made environments, especially in urban spaces, urban visual appearance has a significant impact on psychological and social functions, especially in modern societies; Therefore, the use of artistic and engineering subtleties observed in the physical and natural structure of urban structures and symbols, graphics and street arts (such as wall painting), creates a similar structure in the appearance of buildings, etc. In addition to beautifying the urban environment, visual effects are also developed in the city. The more harmonious and beautiful the city's appearance, the more visual and psychological vitality in the city will be doubled. According to the obtained results, out of the seven dimensions of lighting, color, legibility, skyline, smell and sound, and orientation, urban furniture has the most influence on the behavior of the citizens of the 8th district of Isfahan, the indicators of legibility and orientation       

Keywords

Main Subjects

Full Text

سیمای بصری شهری به مثابه عنصری مهم و اساسی در محیط­‌های انسان‌ساخت و به‌ویژه در فضاهای شهری، تأثیر بسزایی بر کارکردهای روانی و اجتماعی به همراه دارند. هدف از این پژوهش تبیین نقش سیمای بصری در رفتار شهروندان منطقه 8 شهر اصفهان با رویکردی از نظر هدف توسعه­ای- کاربردی و از نظر روش شناسی پژوهش توصیفی- تحلیلی متکی بر مطالعات کتابخانه‌ای و میدانی می­باشد. جامعه آماری کلیه افراد بالای 15 سال ساکن در این منطقه(239756 نفر) است، که 204 نفر به عنوان حجم نمونه به وسیله پرسشنامه محقق ساخته مورد ارزیابی قرار گرفتند. شاخص(نورپردازی، رنگ، خوانایی، خط آسمان، بو و صدا، جهت­یابی، مبلمان شهری، امنیت اجتماعی، حس مکان، سرزندگی، تصویر ذهنی، نگرش فضایی، مشارکت اجتماعی) با استفاده از مبانی نظری استخراج شد. جهت تجزیه و تحلیل داده‌ها از آزمون‌های T تک نمونه‌ای، رگرسیون چندگانه و برای تحلیل مسیر از مدل معادلات ساختاری استفاده شد. یافته‌های پژوهش حاکی از؛ معناداری کلیه شاخص­های بررسی شده در سطح 95 درصد اطمینان می­باشد، در بین شاخص‌های سیمای بصری شاخص، رنگ بییشترین ضریب و تأثیر را در سیمای بصری منطقه 8 اصفهان و شاخص حس مکان- هویت بیشترین ضریب و تأثیر را در رفتار شهروندان این منطقه دارند. نتایج نشان می‌دهد؛ با توجه به درهم آمیزی مؤلفه‌ها و شاخص‌های مفهوم سیمای بصری شهری، نقش آن بر جوانب مختلف رفتار شهروندان و بروز بحران­های اخلاقی و انسانی انکارناپذیر می‌باشد.

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