Evaluating and Analysis of Destination Image Effect in Development of Tourism Industry (Case Study: Tabriz Mega City)

Document Type : Research Paper

Authors

1 Department of Geography, Tarbiat Moallem University of Sabzevar

2 Geography and Urban Planning

Abstract

During the few recent decades one of important subjects that connected studies of tourism and has been in the center of researcher’s attention, and an image of tourist from a tourism destination. Most results of these researches indicated that mental image of tourists from a destination influences decision making to travel, their behavior during trip and intended renewed trips to that destination. Despite importance of this concept in development of tourism industry, with the exception of a few cases (e.g, in the case of foreign tourists), destination image subject has not been explored in Iran. The main purpose of this research is the examination and analysis of image of interior tourists before and after travel to Tabriz. Methodology of this research is surveying. Required information was gathered using questionnaires and then analyzed with statistical methods by SPSS software. The findings of this study show that travel to Tabriz city has had positive effect on tourist’s image from this city. There has been also positive correlation between tourists image after travel to Tabriz and their tendency to renewed travel to this city.  The important point relative to sources is that tourists obtain information of travel by traditional methods (through friends and family members) before traveling to this city.

Keywords

References

1ـ پاپلی یزدی، محمدحسین و سقایی، مهدی (1385)، «گردشگری (ماهیت ومفاهیم)»؛ سمت، چاپ اول.
2ـ حیدری، رحیم (1387)، «مبانی برنامه­ریزی صنعت گردشگری»، سمت، چاپ اول،تهران.
3ـ دانشگاه هنر تبریز (1385)، «طرح جامع گردشگری استان آذربایجان شرقی».
4ـ رنجبریان، بهرام (1385)، «تصویر استنباط شده از ایران به عنوان یک مقصد گردشگری»، مجله‌ پژوهشی دانشگاه اصفهان (علوم انسانی)، جلد بیست و یکم، شماره‌ 2، صص 80-69.
5ـ رنجبریان، بهرام و قنبری، حسن (1386)، «تأثیر تجربه سفر بر وجهه استنباط شده از ایران به عنوان یک مقصد گردشگری در بین گردشگران خارجی»، مجله‌ پژوهشی دانشگاه اصفهان (علوم انسانی)، جلد بیست و هفتم، شماره‌ 6، صص 16-1.
6 ـ صدر موسوی، میرستار و دخیلی کهنموئی، جواد (1386)، «ارزیابی وضعیت تسهیلات گردشگری استان آذربایجان­شرقی از دید گردشگران»، مجله پژوهش­های جغرافیایی، شماره 61 ، صص 143-129.
7ـ مرکز آمار ایران (1385)، «نتایج سرشماری عمومی نفوس و مسکن»، جمعیت شهرهای کشور بر حسب سن و جنس.
8ـ  مؤمنی، منصور (1387)، «تحلیل‌های آماری با استفاده از SPSS»، کتاب نو، چاپ دوم.
9- Arturo Molina, Mar Gomez and David Martin Consueqra (2010), “Tourism Marketing Information and Destination Image Management”, African Journal of Business Management, Vol 4(5). Pp. 722-728, May 2010, Available Online at
      http://www.acdemicjournals.org/AjBM.
10- Ashworth. GW and Goodall, BC (1998), “Marketing Tourism Places”, Routledge, London.
11- Beerli, A. and Marting, J.D. (2004), “Factors Influencing Destination Image”, Annals of Tourism Research, 31(3) 657-681.
12- Charlotte M. Echtner and J.R. Brent Ritchie (2003), “The Journal of Tourism Studies”, Vol. 14, No, 1.
13- Ching, Fuchen and Dungchun tsai (2007), “How Destination Image and Evaluation Factors Effect Behavioral Intentions?” Tourism Mangment, 28, 1115-1122.
14- Gunn, C. (1988), “Vacation Scapes: Designing Tourist Regions”, New York.
15- Martin Selby and Nigel J Morgan (1996), “Reconstruing Place Image”, a Case Study of Its Role in Destination Market Research, Tourism Management, Vol. 17, No. 4, pp. 287-294.
16- Moscardo, G. (2000). “Cognition”, Encyclopedia of Tourism, Routledge, London and New York.
17- Pearce, P.L. (1988), “The Ulysses Factor: Evaluating Visitors in Tourist Setting”, New York: Springer-Verlag.
18- Stabler, M.J. (1988), “The Image of Destination Regions: Theoretical and Empirical Aspects”, in Goodall, B. and Ashworth, G. (Editors), Marketing in the Tourism IndustryÐthe Promotion of Destina- tion Regions”, London: Routledge, 133.
Journal of Geography and Planning
Volume 16, Issue 41 - Serial Number 41
November 2012
Pages 153-168

Files

Share

How to cite

Statistics