An Analysis on Satisfaction Level of Flower and Plant Tourists in Arriving Peak Times to Mahallat Township

Document Type : Research Paper

Authors

1 Ph.D. student of Geography and Rural Planning, University of Isfahan.

2 Associate Professor of Department of Geography and Planning of Isfahan University

3 Master of Geography and Planning in Isfahan University.

4 Ph.D. in Geography and Urban Planning, Islamic Azad University, Malayer Branch.

101

Abstract

Today, tourism is one of the first activities to create job opportunities and earn income in the world; this activity is accelerating and has gained leading status in recent years. Tourism industry is divided in several forms which one of its branches is Agritourism. Agricultural tourism as one of the successful recreational activities has become a suitable alternative for development of rural and undeveloped areas. Identification of tourism susceptible areas is one of the main prerequisites for tourism planning and development. Mahallat township enjoys leading and great attractions include farms and gardens of flower and plant breeding, festival of flower and plant, garden alleys and so on which can make suitable grounds for tourism development. Planning and developing of agritourism in Mahalat township require attention to various aspects of it which tourists satisfaction is the most important one.
This study aim to identify affecting factors on agritouists satisfaction level in Mahalat Township which has visited tourism attractions in Shahrivar month. This research is descriptive- analytical and applied one. In this study due to lack of available statistics about tourists, estimated method have been used for determining the sample size and 153 questionnaires were distributed among the visitors at the specific time. To analyze data factor analysis were used. Factor analysis results showed that the highest satisfaction of agritourists belong to agritourism attractions and it’s components such as exhibition and the festival of flowers and plants, garden alleys, farms and gardens of flower and plants breeding, natural landscapes, climate and historical attractions and services factors and it’s components which totally explain 45 percent of variables variance. The lowest agritourists satisfaction belong to advertising and its components as well as infrastructural factor which explain 11 percent of variables variance. Investing in infrastructure supplies and advertising can make positive effect on development of flower and plant tourism in Mahallat township, so it is suggested to focus on said criteria in tourism development plans. 

Keywords

Main Subjects

References

ـ اریسیان، نسرین (1382)، «اگروتوریسم و نقش آن در توسعه روستایی»، مجموعه مقالات سمینار بررسی سیاست‌ها و برنامه‌های توسعه جهانگردی در جمهوری اسلامی ایران، صص 134-107.
ـ تقوایی، مسعود و پروین شفیعی (1388)، «کاربرد تحلیل عاملی و خوشه‌ای در ارزیابی- فضایی مکانی مناطق روستایی استان اصفهان»، مجله اقتصاد کشاورزی و توسعه، سال هفدهم، شماره 68.
جوان، جعفر و مهدی سقایی (1383)، «کشاورزی و گردشگری (رهیافتی برای کسب درآمد مازاد)»، نشریه علوم جغرافیایی، جلد 3، شماره 3 و 4، صص 141-119.
ـ حکمت­نیا، حسن و میرنجف موسوی (1385)، «کاربرد مدل در جغرافیا با تأکید بر برنامه‌ریزی شهری و ناحیه‌ای»، انتشارات علم نوین، یزد.
ـ دی، ای، دواس (1376)، «پیمایش در تحقیقات اجتماعی»، ترجمه هوشنگ نایبی، انتشارات نشر نی، تهران.
ـ رضوانی، علی­صغر (1382)، «جغرافیا و صنعت توریسم»، چاپ پنجم، انتشارات دانشگاه پیام نور.
ـ قدیری معصوم، مجتبی؛ استعلاجی، علیرضا، و معصومه پازکی (1389)، «گردشگریپایدارروستاییوعشایری»، انتشارات دانشگاه تهران.
ـ قلی، فرزاد؛ پورسلیمانی، علی و فرزاد رشیدی (1388)، «عوامل مؤثر بر رضایت گردشگران در ایران»، فصلنامه مطالعات گردشگری.
ـ کلانتری، خلیل (1389)، «پردازش و تحلیل داده‌ها در تحقیقات اجتماعی- اقتصادی»، چاپ چهارم، ناشر فرهنگ صبا.
ـ مرکز آمار ایران (1385)، «نتایج تفضیلی سرشماری عمومی نفوس و مسکن استان مرکزی».
-Akpinar, N., Talay, I., Ceylan, C. and Gunduz, S. (2005), “Rural women and agrotourism in the context of sustainable rural development: A case study from Turkey”, Environment, development and sustainability, PP. 473-486.
-Armario, E.M. (2007), “Tourismt satisfaction: Am analysis of its antecedents”, Journal of Environmental Economics and Management, 26, PP. 271- 292.
-Bumbalova, M. (2010), “Analysis of agritourism in Arkansas and Slovakia: Strengths, Weaknesses, Opportunities and Threats”, Published M.A. thesis, University of Arakansas, Arakansasu United States.
-Fennell, D.A., Weaver, A. (1997), “Vacation farms and ecotourism in Saskatchewan”, Canada, Journal of Rural Studies 13(4), PP. 467-475.
-Joanne Lack, K. (1997), “Agri-tourism development in British Colombia”, Published M.A. Thesis School of Resource and Environmental Management, British Colombia, Canada.
-Keith, D., Rilla, E., George, H., Lobo, R., Tourte, L and Ingram, R. (2003), “Obstacles in the agritourism regulatory process: Perspectives of operators and officials in ten California counties”, Agricultural Issues Center, University of California, PP. 22:1-6.
-Lopez, ED., and Garcia, F.C. (2006), “Agrotourism, sustainable tourism and ultraperipheral areas: The case of Canary Islands”, PASOS Revista de Turismoy Patrimonio Cultura 4, PP. 85-97.
-Neal, J. and Gursoy, D. (2008), “A multifaceted analysis of tourism satisfaction”, Journal of Travel Research, 47(1), PP. 53-62.
Journal of Geography and Planning
Volume 21, Issue 60 - Serial Number 60
September 2017
Pages 239-261

Files

Share

How to cite

Statistics