Urban Planning
Freydoun Babayi Aghdam; rahim heydari chianeh; Ghasem Rahimifard
Abstract
in recent years , competitiveness is considered as an effective economic concept on sustainable development of tourism industry .perhaps until a few years ago , only a service such as clean rooms , transport service and appropriate food would satisfy the customers of hotels ; but at the moment the hotel ...
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in recent years , competitiveness is considered as an effective economic concept on sustainable development of tourism industry .perhaps until a few years ago , only a service such as clean rooms , transport service and appropriate food would satisfy the customers of hotels ; but at the moment the hotel passengers will evaluate the entire service of receiving services from entering residential places to the leaving stage and compare their expectations with the quality of the offered services and make the assessment the basis for future reference .one of the most important features of residential services is to create a sense of comfort and comfort to customers through a high - quality relationship and paying attention to providing mental and physical needs of passengers .the present research is descriptive - analytical and applied in terms of purpose .according to the studied indices , for gathering data , library research method and then میدانی ( questionnaire method - likert spectrum ) were used from tourists of residential centers in tabriz .to analyze the collected data using spss software and one sample t - test ( t - test ) was used to evaluate the competitiveness indices of tabriz city .multivariate regression analysis and analysis of variance ( anova ) were used to investigate and study the relationship between the indicators of tourism development in tabriz and total quality management and to determine the effect of each of the variables of total quality management on tourism competitiveness in tabriz .also , to investigate the relationship between variables in the period of june and october to 2023 , its correlation was also studied , which was positive and the results showed that by applying total quality management , the size of tourism competitiveness indices increase over time in tabriz residential centers .
Geotourism
Rahim Heydari Chianeh; Freydoun Babayi Aghdam; hossein panahalghalandis
Abstract
The purpose of this research was to examine the challenges of urban tourism development and planning in Tabriz metropolis, emphasizing the destination personality and branding of Tabriz metropolis and providing strategies for improving destination image management.
This research is applied and practical ...
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The purpose of this research was to examine the challenges of urban tourism development and planning in Tabriz metropolis, emphasizing the destination personality and branding of Tabriz metropolis and providing strategies for improving destination image management.
This research is applied and practical in terms of purpose and descriptive-survey in terms of nature and method. The statistical population of the research was tourists entering Tabriz metropolis in 1403 and the statistical sample size of the research was estimated to be 200 people using Cochran's formula.
The findings of the research showed that except for urban traffic and proper access to sanitary services in most parts of Tabriz city, Tabriz city has the capacity for tourism in most of the mentioned cases and these capacities can be used in order to make Tabriz a popular tourist destination.. It covers the world and the existence of rich literature. Also, the results showed that from the point of view of the people studied, the challenges of geographical location far from Tabriz (lack of central location) and lack of proximity to other cities and central provinces of Iran with an average of 3.65, seasonality of travel to Tabriz with an average of 4 and challenges of communication with the community The host (citizens of Tabriz) with an average of 3.25, among the basic and important challenges of tourism development and not forming the personality of the destination, Tabriz is prominent.
Based on the findings of the research, Tabriz city has good tourism capacities and can be introduced as a prominent tourist destination. However, challenges such as geographical location far from the center, seasonality of travel to Tabriz and communication with the host community have been identified as the main obstacles to tourism development and the formation of the personality of Tabriz destination
