Study the Role of Security in the Development of Foreign Tourism in Tabriz City

Document Type : Research Paper

Authors

1 Professor, Department of Remote Sensing and Geographic Information System, University of Tabriz , Tabriz, Iran

2 M. A. in Geography and Tourism Planning, University of Tabriz.

3 M. A. in Geography and Tourism Planning. University of Tabriz.

Abstract

Tourism in the New World has been considered by decision makers as an important industry in the economi development of countries. In order to achieve this and its expansion, the issue of security is undoubtedly one of the importa                 parameters that researchers have paid special attention to; Therefore, in the present study, the role of security in the     development of foreign tourism will be investigated. The results of research studies indicate that different types of     security, including financial, social security, etc., as well as how to present the image of Iran and advertising, affect the development of foreign tourism in Iran. For this reason, recognizing the role of security in the experience of tourism and marketing of government officials in order to create more security and promote it, is very important. In this study, to investigate the role of security in the development of foreign tourism, a researcher-made questionnaire with 25 indicators and a Likert scale was prepared and distributed among foreign tourists in the city of Tabriz. 70 questionnaires were         completed in three weeks, of which 65 were suitable for use; The reliability and validity of the questionnaires were calculated using Cronbach's alpha coefficient and analyzed by structural equation modeling with least squares approach (PLS-SEM). The model variables of the role of security in the development of foreign tourism were extracted from the summary of previous studies. The results show that the factor of political security with a path coefficient of 0.327 has the 
 greatest impact on the factors of development of foreign tourism

Keywords

Main Subjects


گردشگری در دنیای امروز به عنوان صنعتی مهم در جهت توسعه‌ی اقتصادی، اجتماعی و فرهنگی کشورها به حساب می‌آید. بنابراین برای رونق بخش گردشگری در کشورها نیاز است که دولت‌ها موضوع امنیت را در کشورها اولویت قرار داده و بدان توجه ویژه‌ای نمایند تا تصویری مطلوب از مقصد در ذهن گردشگران ایجاد شود؛ از این رو، در تحقیق حاضر به بررسی نقش امنیت در توسعه‌ی گردشگری خارجی پرداخته شده است. نتایج بررسی های تحقیق، بیانگر این موضوع است که انواع مختلف امنیت، از جمله، امنیت مالی، اجتماعی و ... و همچنین چگونگی ارایه تصویر از ایران و تبلیغات، بر توسعه گردشگری خارجی در ایران تأثیر دارد. به همین دلیل این تحقیق با هدف شناخت نقش امنیت در تجربه‌ی گردشگری و بازاریابی مسئولان دولت در جهت ایجاد امنیت بیشتر و تبلیغ آن انجام گرفته است. در این تحقیق جهت بررسی نقش امنیت در توسعه‌ی گردشگری خارجی، پرسشنامه محقق ساخته‌ای با 25 معرف و در مقیاس نقطه‌ای طیف لیکرت تهیه و در بین گردشگران خارجی موجود در شهر تبریز پخش شد و شیوه‌ی انتخاب افراد نمونه به ‌صورت نمونه‌گیری تصادفی در دسترس بود و در مدت یک ماه 70 پرسشنامه تکمیل گردید که از این تعداد 65 مورد برای استفاده مناسب بود؛ پایایی پرسشنامه‌ها با استفاده از ضریب آلفای کرونباخ محاسبه گردید و با استفاده از روش مدل‌سازی معادلات ساختاری با رویکرد کمترین مربعات جزیی (PLS-SEM) مورد تجزیه ‌و تحلیل قرار گرفت. متغیرهای مدل بررسی نقش امنیت در توسعه‌ی گردشگری خارجی از جمع‌بندی مطالعات پیشین استخراج شد. نتیجه‌ی بدست آمده از بررسی مدل نقش امنیت در توسعه‌ی گردشگری خارجی نشان می‌دهد که عامل امنیت سیاسی با مقدار ضریب مسیر 327/0 بیشترین تأثیر را بر عوامل توسعه‌ی گردشگری خارجی دارد

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