Document Type : Research Paper

Authors

• Abolfazl Ghanbari ¹
• Taha Imanzadeh ²
• khatereh Abdi ³

¹ Academic Member/ University of Tabriz

² M. A. in Geography and Tourism Planning, University of Tabriz.

³ M. A. in Geography and Tourism Planning. University of Tabriz.

Abstract

Tourism in the New World has been considered by decision makers as an important industry in the economic development of countries. In order to achieve this and its expansion, the issue of security is undoubtedly one of the important parameters that researchers have paid special attention to; Therefore, in the present study, the role of security in the development of foreign tourism will be investigated. The results of research studies indicate that different types of security, including financial, social security, etc., as well as how to present the image of Iran and advertising, affect the development of foreign tourism in Iran. For this reason, recognizing the role of security in the experience of tourism and marketing of government officials in order to create more security and promote it, is very important. In this study, to investigate the role of security in the development of foreign tourism, a researcher-made questionnaire with 25 indicators and a Likert scale was prepared and distributed among foreign tourists in the city of Tabriz. 70 questionnaires were completed in three weeks, of which 65 were suitable for use; The reliability and validity of the questionnaires were calculated using Cronbach's alpha coefficient and analyzed by structural equation modeling with least squares approach (PLS-SEM). The model variables of the role of security in the development of foreign tourism were extracted from the summary of previous studies. The results show that the factor of political security with a path coefficient of 0.327 has the greatest impact on the factors of development of foreign tourism.

Keywords

• Security
• Minimum Squares (PLS-SEM)
• Foreign Tourism
• Tabriz

Main Subjects

• Geotourism