Document Type : Research Paper
Authors
1 Professor, Department of Remote Sensing and Geographic Information System, University of Tabriz , Tabriz, Iran
2 M. A. in Geography and Tourism Planning, University of Tabriz.
3 M. A. in Geography and Tourism Planning. University of Tabriz.
Abstract
Keywords
Main Subjects
گردشگری در دنیای امروز به عنوان صنعتی مهم در جهت توسعهی اقتصادی، اجتماعی و فرهنگی کشورها به حساب میآید. بنابراین برای رونق بخش گردشگری در کشورها نیاز است که دولتها موضوع امنیت را در کشورها اولویت قرار داده و بدان توجه ویژهای نمایند تا تصویری مطلوب از مقصد در ذهن گردشگران ایجاد شود؛ از این رو، در تحقیق حاضر به بررسی نقش امنیت در توسعهی گردشگری خارجی پرداخته شده است. نتایج بررسی های تحقیق، بیانگر این موضوع است که انواع مختلف امنیت، از جمله، امنیت مالی، اجتماعی و ... و همچنین چگونگی ارایه تصویر از ایران و تبلیغات، بر توسعه گردشگری خارجی در ایران تأثیر دارد. به همین دلیل این تحقیق با هدف شناخت نقش امنیت در تجربهی گردشگری و بازاریابی مسئولان دولت در جهت ایجاد امنیت بیشتر و تبلیغ آن انجام گرفته است. در این تحقیق جهت بررسی نقش امنیت در توسعهی گردشگری خارجی، پرسشنامه محقق ساختهای با 25 معرف و در مقیاس نقطهای طیف لیکرت تهیه و در بین گردشگران خارجی موجود در شهر تبریز پخش شد و شیوهی انتخاب افراد نمونه به صورت نمونهگیری تصادفی در دسترس بود و در مدت یک ماه 70 پرسشنامه تکمیل گردید که از این تعداد 65 مورد برای استفاده مناسب بود؛ پایایی پرسشنامهها با استفاده از ضریب آلفای کرونباخ محاسبه گردید و با استفاده از روش مدلسازی معادلات ساختاری با رویکرد کمترین مربعات جزیی (PLS-SEM) مورد تجزیه و تحلیل قرار گرفت. متغیرهای مدل بررسی نقش امنیت در توسعهی گردشگری خارجی از جمعبندی مطالعات پیشین استخراج شد. نتیجهی بدست آمده از بررسی مدل نقش امنیت در توسعهی گردشگری خارجی نشان میدهد که عامل امنیت سیاسی با مقدار ضریب مسیر 327/0 بیشترین تأثیر را بر عوامل توسعهی گردشگری خارجی دارد
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