نوع مقاله : مقاله علمی پژوهشی
نویسندگان
1 دانش آموخته کارشناسی ارشد گردشگری، گروه مدیریت دولتی و گردشگری، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران.
2 دانشیار، گروه مدیریت دولتی و گردشگری، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران.
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Objective: The primary aim of this study is to identify, analyze, and prioritize the key factors influencing the development of sustainable creative tourism, with a specific focus on Ardabil Province in Iran. Employing a mixed-methods approach, the study investigates both conceptual and empirical dimensions of sustainable creative tourism within a regional context, ultimately proposing an optimized conceptual-operational model for policymaking.
Methodology: This research adopts a sequential mixed-methods design with unequal weighting. In the qualitative phase, data were collected through semi-structured interviews with 23 experts, selected based on theoretical saturation. The interviews were coded using ATLAS.ti version 24. This process led to the identification of 26 critical parameters influencing sustainable creative tourism development. Additionally, a conceptual map was developed to illustrate the interrelationships among these parameters. In the quantitative phase, the RReliefF and TOPSIS techniques were employed via MATLAB version 2018 to determine the relative weights and priorities of the identified factors. For comparability between qualitative and quantitative outputs, all data were normalized using the Min–Max scaling method.
Findings: The findings indicated that components such as “preservation and promotion of cultural heritage,” “improvement of environmental quality,” “economic resilience and sustainability,” “local participation and governance,” and “enhancement of employment quality” received the highest composite scores. Subsequently, all factors were categorized into five parameter layers, including core, strategic, operational, supportive, and expandable parameters. These layers constituted the final model of the present study.
Conclusion: The study concludes that the development of sustainable creative tourism requires a systematic and integrative approach that combines conceptual analyses with statistical decision-making. The final model demonstrates the interaction of the five parameter layers and has the capacity to serve as a framework for policymaking at both regional and national levels. Moreover, this model enables the design of flexible pathways for sustainable creative tourism.
کلیدواژهها [English]
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